Internet Advertising UAE | Middle East

Dubai: Do you want to be a Search Marketing [SEO & PPC] Professional?

Search Engine Marketing is a growing and in-demand field in Dubai, UAE. Search Marketing pros are enjoying a strong and satisfying line of business. There is no big competition yet in the entire Middle East market. For young students, marketing professionals, web developers, and IT experts – there is still a big opportunity to avail by entering in Search Marketing field.

To become a Search Marketing Professional [Search Engine Optimization Professional and PPC Advertising Professional] – it is up to you to realize how to become an expert. Because Search Marketing [SEO & PPC] or even Internet Marketing in not a major yet in Dubai universities or colleges.

A proper SEO training class isn’t for everyone. However, for beginners, it’s the most efficient way to gain SEO knowledge. Some people also spend time on the Internet, reading every SEO blog and forum post, subscribe to many RSS feeds, but still it is not an effective way to be a professional.

Learning Types:

• Online SEO Courses
• Seminars and Workshops
• In-person Classes with Hands-on Training
• E-books and Online Videos
• SEM Certifications

Online Training Courses

• Advantages – Learn at home with comfort | No travel expenses | No hotel expenses
• Disadvantages – No instructor to ask questions | No clarification of technical issues | Cannot share personal experiences.

Online Training Courses

• SEMPO Institute – http://www.sempoinstitute.com/
• Search Engine College – http://www.searchenginecollege.com/
• Online Web Training from Search Engine Workshops –http://www.onlinewebtraining.com/
• SEO Training Courses by WebCEO – http://www.webceo.com/training.htm

SEO Training – Live and In-person Classes

• Search Engine Strategies Training Workshops –http://www.searchenginestrategies.com/training/
• SEOToolSet Training – http://www.seotoolset.com/training/
• High Rankings SEO Classes – http://www.highrankings.com/seo-classes
• Search Engine Workshops – http://www.searchengineworkshops.com/
• SEO Research Labs Training – http://www.seoresearchlabs.com/seo-course.php
• e-Marketing Training Courses in Dubai, Abu Dhabi and Sharjah: http://bit.ly/bFvLwe

SEO Books & e-Books

• Search Engine Optimization Bible
• SEO Book – http://www.seobook.com/
• Search Engine Optimization for Dummies
• SEO Guide by Google – http://bit.ly/SEObyGoogle
• KISS SEO Guide 2010 by Najam – http://bit.ly/kissseo

Invite Search Marketing [SEO & Paid Advertising] Trainer to your own premise in Dubai, Sharjah, Abu Dhabi, Muscat, Bahrain, Doha, Riyadh – anywhere in Middle East!

If you decide to receive Search Marketing training in the comfort and convenience of your own premises, consider the following questions:

• How many people do you want to train?
• What are your specific learning goals?
• How much time do you want to dedicate to this training?
• After training, will you be able to follow up with your training resource and the trainer, if you need any further guidance?
• The answers to all of these questions will help you navigate the many choices you’ll have when you begin your search, saving valuable time.

SEO Forums

• Search Engine Watch Forum – http://forums.searchenginewatch.com/
• Webmaster World Forum – http://www.webmasterworld.com/
• High Ranking Forum – http://www.highrankings.com/forum/
• Sphinn Internet Marketing Discussion Forum – http://sphinn.com/

You may ask any relevant questions by adding a comment to this post or sending me an email at najam.uae@gmail.com or you may also call directly to my mobile number +971 55 9971 452. You can also follow me on Twitter by visiting www.twitter.com/najamuae or become a fan by visiting www.facebook.com/eMarketingME.

PPC Advertising Dubai: What is PPC? How can I learn about PPC Advertising? How can I improve PPC Advertising skills?

Learning and implementing SEO [Search Engine Optimization] can take time to get the results you want. Don’t sit idle meanwhile; find a quick solution for search advertising, PPC Advertising – a good alternative to SEO. Don’t leave SEO behind; keep working on SEO – because SEO achievements are natural and long-lasting.

PPC [Pay Per Click] Advertising, also called Sponsored Advertising or Paid Search Marketing, offers a fantastic return on your investment and can be used to drive targeted traffic to your website through Google [Google AdWords], Bing [Microsoft AdCenter] and Yahoo[Yahoo Search Marketing]. Advertising in this way can be incredibly targeted and allows you to advertise your product or service right at the point that someone is ready to buy.

Pay Per Click advertising [Paid advertising or Sponsored Results] – where you’re charged when someone clicks on your ads – you pay per click. To rank higher in sponsored results, you not only bid higher than your competitors and you also make an effective campaign by using relevant keywords, landing page contents and ad copy.

How can I learn to setup and manage PPC Advertising campaigns?

For those who are willing to learn managing PPC advertising campaigns or already have some ideas about Sponsored Advertising and want to increase their Paid Search marketing knowledge and skills, here are my recommended websites:

Google AdWords Learning Center: This is your gateway to easy-to-use lessons about the Google AdWords advertising program. Whether you’re just getting started with AdWords, seeking to improve your ad performance, or studying for the Google Advertising Professionals exam, you’ll find lessons designed to help you learn at your own pace.

Yahoo Sponsored Search: Learn online about Yahoo Sponsored advertising.

Microsoft adExcellence: Designed especially for our advertisers, the Microsoft adExcellence program offers free training to help you become an accredited Microsoft adCenter expert by preparing you for the Microsoft adExcellence accreditation exam. When you become an accredited adExcellence member, you enable yourself to increase your industry recognition and help improve the overall ROI for you and your customers.

Inside AdWords Blog: Google’s official blog for news, information and tips about Google AdWords. Explore this blog to learn how you can advertise effectively on Google (locally in Dubai, UAE, entire Middle East or world-wide).

Yahoo Search Marketing Blog: The Yahoo! Search Marketing blog connects you to the people and products that can help you make sense of the ever-changing world of online marketing, and offers a community forum for sharing news, tips and strategies. It provides readers with timely information about Sponsored Search, inside tips from our own experts, and much more, to help you take advantage of everything that Yahoo! has to offer and be more successful with your online marketing efforts.

Bing Search Blog: Find latest search marketing related official post by Microsoft’s Bing.

Search Marketing Workshop 2010: SEO International, UAE organizes Search Marketing Training Workshops in Dubai – You may join this training if you live in Dubai or near UAE emirates and prefer to learn live in a classroom style environment.

I hope you will find these web sites and blogs very helpful – in gaining more knowledge and skills in paid search marketing industry – either you live in Dubai or anywhere in the world!

There is no substitute for Experience! Besides all these learning resources – you still need practical hands-on experience to get the best results.

You may ask any relevant questions by adding a comment to this post or sending me an email at najam.uae@gmail.com or you may also call directly to my mobile number +971 55 9971 452. You can also follow me on Twitter by visiting www.twitter.com/najamuae or become a fan by visiting www.facebook.com/eMarketingME.